PR is a dark art and PR professionals invest lots of time and energy creating media opportunities for their clients. But it’s possible to attract attention on a budget without a big city firm behind you.
You know you should promote your business and you might even have done some marketing. You probably coughed up far too much money on business cards, flyers or a website and you’re not even sure if you’ve had sales from them. You’ve heard of PR but you’re not really sure what it is or how it’s different from marketing.