These are the takeaway tips from six PR experts (including me) who were on the panel of The Guardian PR Masterclass recently:

  • Be proactive about your PR. That’s what makes the difference between small businesses with great profiles and those without.
  • Define what you want to achieve from PR and be very clear about your brand’s unique selling points (USPs) as this will shape your communication, messaging and media outreach strategy.
  • Research your media BEFORE you start firing off press releases.
  • Keep it simple and try to get to know your media – that way, they’ll love you.
  • Think of the best, most interesting story about your business and just start telling people it.
  • If you want to get press coverage for your business…stop talking about! Sounds crazy but journalists aren’t interested in your business – they’re interested in great content for their audience. Getting your head around this is a big lightbulb moment for most business owners, but once it clicks you’re away.

Read more PR tips and tricks to grow your business profile – from the experts on the panel.

These tips were first shared by the panel of experts on The Guardian Small Business Network PR Masterclass Live Q&A on 26 February 2016.


1 Comment

Top five PR priorities for start-ups - Listening Pig · February 17, 2017 at 11:43 am

[…] Start following other people to get tips. The Guardian Small Business Network in good place to start and general is bank of helpful ‘how to’ style articles – scroll to the bottom of the page and browse their hubs. Sign up to the newsletter. Read the expert PR tips for small businesses from The Guardian. […]

Leave a Reply

Your email address will not be published.

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.