Rewarding relationships involve give and take on both sides. To get the best from your PR freelancer or agency, make sure you have answers to these 11 questions before you pick up the phone to them for the first time.
What is your business?
What is your business? Where did begin? Where is it today? Describe in ten to fifteen words what your business does and the services you provide. Who are your main competitors and how is your business different from them? What are your business’s overall objectives?