So, you’ve worked out who your ideal customers are, excellent. Now what? Next, you can figure out their problems so that you can understand how to solve those problems. (Yes, I’m calling them problems. Not issues. For the same reasons, I’ll never be caught ‘reaching out’ to someone and that Read more…
Customer avatar, ideal client, blah blah, blah. We all know we should know who it is but it can be like a unicorn, only coming into view clearly after a couple of wines, to be forgotten again in the haze of the next morning. In the marketing world, there are Read more…
When faced with a grumpy – or worse, no – response from a journalist, I cast my mind back to my days as a young reporter. I try to remember what riled me then when people contacted me and see if now as a PR person, I am committing any Read more…
If you read: how to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to boost your own website’s authority in search rankings. News website usually have high ‘Domain Read more…
Impressive images can help make or break a media story and great shots can boost your brand if you use them across websites, literature and social media. Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to Read more…