Who is your ideal customer?

How to work out who your ideal customer is

Customer avatar, ideal client, blah blah, blah. We all know we should know who it is but it can be like a unicorn, only coming into view clearly after a couple of wines, to be forgotten again in the haze of the next morning. In the marketing world, there are all sorts of fancy ways [...]

Five reasons journalists hate you

Five reasons journalists hate you

When faced with a grumpy – or worse, no – response from a journalist, I cast my mind back to my days as a young reporter.  I try to remember what riled me then when people contacted me and see if now as a PR person, I am committing any of those cardinal sins. If [...]

Women taking photo

How to take stunning photos to promote your business

Impressive images can help make or break a media story and great shots can boost your brand if you use them across websites, literature and social media. Images used for PR purposes tend to follow a specific format.  They are not marketing images showing models who have no connection to your business.  Nor are they [...]

Mobile phone and laptop

How to use PR to get your website on the first page of Google

For most small businesses, being on page one of google search results is the holy grail of digital marketing. If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the Search [...]