Meet GwenPig

Having spent nearly 20 years working with people, I learned that the starting point of any communication is to listen.

This became clear one day when watching the communication technique of our company mascot and Chief PR Adviser, Gwen the Pig.

Before asking for anything (usually food), this clever five-year-old listens to the voices around her. She digests this information then:

  • works out if it is a good time to ask (are there leftovers?)Gwen the pig

  • selects the best person to ask (the most gullible!)

  • chooses the most effective method to get what she wants (a grunt or a snout to the leg).

So, GwenPig showed me that by listening first, we learn: who to communicate with, the best time to communicate with them and the best way to reach them.

Read more in this article published in The Guardian about why I named my business after my pet pig

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